Auto List Builder

Who else wants to know the secrets to an effective "auto" list builder with very little - in most cases - no monetary investment whatsoever?

This article's purpose is to provide details (which on a normal basis carries a hefty charge to get access) about "how to build a huge list" step by step.

So, here goes!

The Basic Process

The idea behind building a list can be summed up in the following way:

o Invite people to sign up for your list.

o They sign up using a double opt-in process for best results

o You provide them with great content and eventually introduce them to your products or service

o A certain percentage will buy from you.

You can expect to make $.50 - $1.00 per name each month if you follow the simple formula continuously. So, if you know you want to make at least $5000 a month from your list, you'll need as much as 10,000 people on your list.

However, despite the fact that this may seem easy, there are a lot of different methods out there for getting subscribers. Some of them will work really well for you, some may not. Your best bet is to try a variety of things.

Some examples are:

o Using classified ads.

o Putting a sign up box on your site

o Launching a pay per click campaign.

Those are just a few examples.

One thing that beginning internet marketers notice is that the sheer volume of information out there can be overwhelming. Most people recommend that a beginner at building a list choose one or two methods and focus on those exclusively.

If one method is not producing results, scrap it. Keep trying the different techniques until you find the ones that work best for you. Some methods may work better for certain niches than others. However, that is not the only factor that can affect what works and what does not. Since it is a highly complex process, there are many things that can affect it.

This includes:

o The personality of the list publisher.

o Amount of traffic generated. The more people who see it, the more sign-ups you will get.

o The niche your list is published in

o Your content. If you have a reputation of putting out high quality content, word will spread and more people will sign up.

Autoresponders

In order to keep track of all the names and email addresses of the people who belong to your list, you will need some kind of database functionality. Some website hosting services offer this capability. However, if you have thousands of names or are planning to have this many, you should consider using an autoresponder service such as Aweber.

There are a lot of these companies. You will just need to do some research to see which one best fits your needs. Here is a short list of some of the best:

o Aweber

o Get Response

o EmailAces

o 1ShoppingCart

o IntelliContact

You will have to research to see which one is best for you. They are all very similar in nature but they vary in terms of price and the kinds of packages that are offered. The right service will make your email marketing efforts a lot more effective.

What Will the Newsletter Be About?

In order to make your newsletter, emails, or ezine successful you need to figure out what the niche will be. For example, if you have a health website and you want to sell health related products to those on your list, your newsletter will be about health topics that directly relate to the products.

The idea is that you want people to be interested in what you are selling. The people who will be the most interested are the ones that specifically signe up for your newsletter because that tells you that they already care about the topic. This could translate into sales.

What Can You Send?

There are a few different kinds of things you can send to your list members. Some people send shorter emails a few times a week. The emails could have short articles or just simply a friendly letter style with a lesson or a tip.

You could also send a newsletter out or a full-fledged ezine. An ezine is typically the longest of these with multiple articles. And, you can send sales letters in between all that to advertise the things that you are promoting.

An Initial Word about Content

The number one lesson you can learn when it comes to doing marketing is that content is king. This means that it needs to be:

o Well Written

o Relevant

So what does this really mean?

Good content is basically defined as something that someone found enjoyable or helpful. If your message served to inspire, educate, or was just simply entertaining, it did its job.

If the content is relevant, that means that you adhered to your niche.

If you are running a pet newsletter in order to sell an ebook you wrote about training your pets, you don not want to publish an article on losing weight with the newest supplement. You will lose subscribers and potential sales this way.

What if you can not write?

Do not worry. There are ways to get content in this case. Hire a good writer to do it. If you want to find a writer you can post the job on Craigslist or any of the freelance bid sites.

Here are some to try:

o Rentacoder

o Elance

o Get A Freelancer

o Script Lance

o Ifreelance

o Guru

Make sure you screen the writers well so you can find one who is a good fit for your project.

SPAM Filters

When putting together your newsletter, it is very important that you avoid using words that will cause the email program's spam filters to pick it up. This means that your customers and potential customers may never see the email.

Words like "free" and "spam" are those that you definitely should avoid. You can find more details online concerning this. You can search for the latest information using your favorite search engine.

Here's a list of things you can do to avoid the SPAM filters:

o Avoid using words like "free" and "offer" in the message.

o Do not write in all caps

o Never include an attachment

o Watch your subject link - do not use words and phrases like: free, offer, if only, instant

o Also, do not include dollar signs in the subject.

There are a lot of other things to watch out for, but this is a good start and they are relatively easy suggestions to implement.

Mass Email Lists

You may have heard that you can buy names from companies who promise that you will be able to get a good amount of people on these lists to subscribe to your newsletter.

Services such as Pipeline Profits are in the lead when it comes providing mass email lists to their customers.

But do they work? Maybe, maybe not.

It is hard to predict what will work. What works for one person may not work for another.

Well, buying names is one of those things that may or may not work. Some internet marketers swear by this concept, others have not had much luck. A lot of people think that you will build a higher quality list if you just take the time to invite them to sign up.

Unfortunately, there is no way to know how effective the list you purchased is. If you are curious, you can try this method out and see for yourself.

Some services to try include:

o Pipeline Profits

o Nitro List Builder

o Get Response

This is a good place to start but you may want to ask around and see if you can find people who have used them and how it worked for them before you try it.

Security Considerations

One thing that many make people hesitate to sign up for your newsletter, emails, or ezine is that they may be afraid they will get the emails forever.

These are the things your list members need to know to put their mind at ease:

o They can cancel at any time

o You will not share their information with anyone

o You will not sell their information to anyone

o That you will not SPAM them.

Once you have their information, it is only so they can receive your mailings. No one wants their name sold or given away so they can receive more SPAM mail.

Good luck and have fun!

Cheers,

Noel Wu [http://whoisnoelwu.com/blog] is an Author and the Founder of MasteryList - a Powerful Automated Web Traffic Generating System.

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